The Story of Urjwan
Humble Beginnings on Souq.com: The First Step Toward a Dream
In 2016, we began the Urjwan journey with a modest but pivotal step by launching on Souq.com, which at the time was one of the largest e-commerce platforms in Saudi Arabia and the region. Our beginnings were simple, but our vision was clear: to offer premium-quality products that blend elegance and innovation at accessible prices. Though our steps were small, our dream was big—to become a part of our customers' everyday lives.
The trust we received from our early customers laid the foundation, enabling us to serve real needs and earn a reputation for quality.
Going Social: From Visibility to Real Connection
In 2017, we entered a new chapter by embracing social media. We began marketing on Facebook and Instagram, recognizing that these platforms provided a powerful opportunity to connect directly with our customers and see their reactions in real time. Engagement grew day by day, and we quickly realized we were building more than just an audience—we were building a community. This loyal customer base would become an essential part of the Urjwan story.
Exiting Souq.com: Building Our Own Path
In 2018, we made the decision to part ways with Souq.com and launch our own e-commerce store, Urjwan, as our primary sales platform. This shift gave us greater flexibility to showcase our products and run direct, targeted marketing campaigns.
For the first time, we began handling direct shipping through logistics partners, allowing us to enhance the customer experience with faster and more precise service.
The Launch of Urjwan as a Brand: A Defining Moment
2019 was a milestone year—we officially launched Urjwan as an independent Saudi brand and unveiled our own e-commerce website. This allowed us to create a platform that reflected our identity and enabled our customers to shop with ease, without relying on third-party platforms. With the website, we also introduced services like secure online payments and faster delivery, marking the beginning of a new phase of growth and professionalism.
Expansion and Growth: More Products, Greater Impact
With the website in place, we expanded our product range. We started with smartwatches, wireless earbuds, and minimal accessories, then quickly branched out into beauty and personal care, where we achieved significant success. Shortly after, we ventured into home gadgets, pet products, and smart solutions. Behind the scenes, our team worked tirelessly to optimize the website experience, while our social media strategies became more data-driven, helping us reach new customers across Saudi Arabia and beyond.
A New Chapter: The Urjwan Mobile App
In 2020, we launched the Urjwan mobile app, taking another step toward simplifying the shopping experience. Customers could now browse, order, and track deliveries easily right from their phones. At Urjwan, we aim to be wherever our customers are, offering a smarter, simpler, and more enjoyable shopping journey.
Strategic Presence: Expanding Across Leading Platforms and Stores
In recent years, Urjwan has expanded its presence on top e-commerce platforms such as Noon, Amazon, Extra, Raneen, and Nahdi Pharmacies. Additionally, we established a physical presence through partner stores, allowing customers to access our products more easily. This expansion reflects the trust our customers have placed in us and motivates us to continue delivering high-quality products and an exceptional shopping experience.
Looking Ahead: The Dream Never Stops
The Urjwan journey is far from over. Every step we take opens the door to new opportunities. We are committed to continuous growth, innovation, and excellence with one goal in mind: to always provide the best for our customers.
Urjwan is a proudly Saudi success story, written day by day with your trust and support.
